Developed, maintained and enhanced over more than twenty years, no other company in the world has as much accumulated experience of agricultural show management systems.

Our People

ShowBiz is written and maintained by our brilliant software development team directed by Kevin Benton (centre).  Team lead is Martin Packwood (left) and developers are John Wright, Steven Cook (both front) and Lee Mann (not pictured).  ShowBiz designer and the ‘Voice of YouTube’ is Corey Gibbs (right).


ShowBiz advice, training and the calm, reassuring voice of support is delivered by our customer services team of Suzanne Coy (left) and Lucinda Sharp (right).  They have over ten years’ combined experience of the often arcane world of agricultural shows, and are key to helping our users get the most from their ShowBiz investment.  Armed with the latest remote support tools and techniques, they are here to help 8-5 and out-of-hours and at weekends during your critical show period if required.


Our Company

ShowBiz software is designed, developed and supported by Strident Ltd – a rock-solid, financially robust Microsoft Gold Partner with 25 years’ experience in helping organisations improve the way they work though information technology.  Strident created the original ShowBiz way back in 1996 and, in partnership with agricultural organisations, has been refining and developing it ever since. No other company in the world has as much accumulated experience of agricultural show management systems.

Our Values

Our people are our biggest asset and Strident has been recognised as an Investor in People four times over and remains ‘Suffolk’s Best Employer’. We’re working towards the ISO 27001 quality standard to provide additional confidence in the way we manage critical customer data. We are committed to sustainable business and as a Gold-level member of the Suffolk Carbon Charter annually measure, reduce and offset our carbon emissions.  We take our wider corporate social responsibilities seriously and are an active partner in the Trading for Good initiative.

What Our Customers Say About Our Software

“Showbiz makes show organising so much more timely and efficient!”

  • Ruth Trolove

  • East of England Agricultural Society
  • Agricultural Administrator

“I have been very impressed with the Strident support network. As a company they are always willing to listen to ideas and share best practice amongst the Shows that use the programme.”

  • Ollie Allen

  • Devon County Agricultural Association

“Our show was a massive success and a record year by far. We welcomed over 13000 visitors and ShowBiz worked brilliantly”

  • Hilary Lumsden

  • Fife Show
  • Show Organiser