Developed, maintained and enhanced over more than twenty years, no other company in the world has as much accumulated experience of agricultural show management systems.

Our People

ShowBiz is designed, written and maintained by a team of six people. Director Richard Parker has been involved in the show industry for twenty years and helped design ShowBiz1 way back in 1996. Andy Coombs leads the development team of John Wright, Steven Cook and Corey Gibbs.

ShowBiz advice, training and support is delivered by Lucinda Sharp. She has more than five years’ show experience and is key to helping users get the most from ShowBiz. Armed with the latest remote support tools, we are here to help 8.30am to 5.30pm, Monday to Friday, and out-of-hours and weekends during the critical show period if required.

Our Company

ShowBiz software is designed, developed and supported by Onwards Upwards Ltd – a Microsoft Partner with 25 years’ experience in helping organisations improve the way they work though information technology.  Onwards Upwards created the original ShowBiz way back in 1996 and, in partnership with agricultural organisations, has been refining and developing it ever since. No other company in the world has as much accumulated experience of agricultural show management systems.

Our Values

Our people are our biggest asset and Onwards Upwards has been recognised as an Investor in People four times over. We’re working towards the ISO 27001 quality standard to provide additional confidence in the way we manage critical customer data. We are committed to sustainable business and as a member of the Suffolk Carbon Charter annually measure, reduce and offset our carbon emissions.  We take our wider corporate social responsibilities seriously and are an active partner in the Trading for Good initiative.

What Our Customers Say About Our Software

“Our show was a massive success and a record year by far. We welcomed over 13000 visitors and ShowBiz worked brilliantly”

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  • Hilary Lumsden

  • Fife Show
  • Show Organiser

“I have been very impressed with the Strident support network. As a company they are always willing to listen to ideas and share best practice amongst the Shows that use the programme.”

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  • Ollie Allen

  • Devon County Agricultural Association

“Showbiz makes show organising so much more timely and efficient!”

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  • Ruth Trolove

  • East of England Agricultural Society
  • Agricultural Administrator